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9781576753286

They Just Don't Get It! Changing Resistance Into Understanding

by ; ;
  • ISBN13:

    9781576753286

  • ISBN10:

    157675328X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2005-06-12
  • Publisher: Berrett-Koehler Publishers
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Summary

When 'they' don't get it, what do we do? Typically, we push harder, talk louder, and insist more intensely. We assume that their not getting it is a problem with them. In truth, when they don't get it, the problem lies with us. They Just Don't Get It! is a business parable that explores this Universal Concept and provides Five Keys the reader can employ to ensure that everyone gets it. Leslie Yerkes is President of Catalyst Consulting Group, a 10 year old change management consulting firm. Randy Martin is the owner of Martin & Associates, an advertising and public relations agency founded in 1986.

Author Biography

Randy Martin is the owner of martinDESIGN, an advertising and public relations agency.

Table of Contents

Pulling apartp. 3
Gaining understandingp. 43
Pulling togetherp. 77
Learning to understandp. 117
Table of Contents provided by Blackwell. All Rights Reserved.

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