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9780471965183

Key Issues in the Pharmaceutical Industry

by ;
  • ISBN13:

    9780471965183

  • ISBN10:

    0471965189

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-01-04
  • Publisher: WILEY
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Supplemental Materials

What is included with this book?

Summary

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic. It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides * informative accessible and relevant information for both professionals and students from all backgrounds * takes an analytical rather than a purely descriptive approach The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.

Author Biography

A. M. Craig is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.

M. Malek is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.

Table of Contents

Historical Background.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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