Khrushchev's Shoe And Other Ways To Captivate An Audience Of One To One Thousand

by Underhill, Roy

• ISBN13: 9780738206721
• ISBN10: 0738206725
• Format: Paperback
• Copyright: 2002-06-20
• Publisher: Basic Books

Summary

Sure-fire techniques for keeping any audience engaged and engrossed

Author Biography

Roy Underhill has been host of the popular PBS series "The Woodright's Shop" for twenty years. The author of five previous books, he works as a communications consultant and conducts workshops and seminars throughout the country. He lives in Williamsburg, Virginia.

Table of Contents

Acknowledgments	xi
Minds On!	1	(12)
The Pleasures of Intelligence	7	(6)
The Creative Process	13	(10)
Preparation	15	(1)
Concentration	16	(1)
Incubation	17	(1)
Insight	17	(3)
Testing	20	(3)
Objectives & Investigation	23	(18)
Investigation, Inference & Invention of Self, Subject & Audience	27	(1)
Your Subject	27	(3)
Critical Reflection on Yourself	30	(1)
Your Audience	31	(3)
Audience Expectations According to Scale	34	(2)
Feedback & Constant Invention	36	(5)
Attention, Distractions & Rapport	41	(30)
Energy & Enthusiasm	45	(1)
Orientation Eliminates Distractions	46	(6)
Basic Human Needs	52	(9)
Build Rapport	61	(2)
Use More Immediacy in Your Speech	63	(3)
Maintain Eye Contact	66	(5)
Hold Their Interest	71	(38)
Significance	72	(6)
Uniqueness	78	(2)
Humor	80	(7)
Problems	87	(7)
Concreteness	94	(3)
Antagonism	97	(2)
Variation	99	(10)
Make an Impression	109	(24)
Stories	111	(3)
Use Clear & Familiar Structures	114	(4)
Categories + Associations + Feelings = Meaning	118	(4)
Use Repetition	122	(3)
Use Multisensory Inputs	125	(3)
Once Bitten Twice Shy--Emotions & Memory	128	(2)
Avoid Overload	130	(3)
Create a Conviction	133	(46)
Motivating or Manipulating?	138	(2)
Audience Diversity	140	(5)
Choose Your Audience	145	(2)
A Favorable Attitude--Make the Audience Like You	147	(4)
Attitude Adjustment--Make Them Dislike the Opposition	151	(2)
Credibility	153	(5)
Making a Rational Appeal	158	(5)
Evidence	163	(2)
Emotional/Motivational Appeals	165	(1)
The Power of Story	166	(3)
End with an Emotionally Charged Agent	169	(2)
And So-in Conclusion	171	(1)
Logical Fallacies: A Brief Field Guide to Disengaging Intelligence	172	(7)
Direct Action---Putting the Cogs in Cognition	179	(24)
L'Esprit de l'escalier	181	(7)
Stimulus-Response	188	(3)
Chaining--Making Procedures Easier	191	(1)
Cognitive Tasks--Thinking Required	192	(2)
Naming Names	194	(1)
Discrimination	195	(1)
Concept Forming	196	(1)
Rule Application	197	(2)
Constructive Problem Solving	199	(4)
The Morning After	203	(8)
Notes	211	(4)
Bibliography	215	(8)
Index	223	(6)
About the Author	229