Kick Ass Business and Marketing Secrets How to Blitz Your Competition

by Pritchard, Bob

• ISBN13: 9781118035085
• ISBN10: 1118035089
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-08-23
• Publisher: Wiley

Summary

In today's highly competitive, global, fast paced cluttered marketplace a number of new influences are at work. And, as such, there is no room for poor marketing strategies especially at a time of an increasingly sophisticated consumer, one who is discerning, a person who will only buy a product that meets their emotional need, where value is added, where there is no purchase risk, it doesn't harm the environment, exploit people or animals and where the company shares their core beliefs. But as readers will be relieved to learn, effective marketing today is no different than it always has been. You just need to follow a few simple rules. As the author will teach, marketing is not rocket science; it comes down to knowledge, logic, empathy and communication. Seen as a complete course on business and marketing in today's business climate, readers will learn that they owe it to themselves to maximize their impact and reach. The author's simple steps include: Thoroughly understand your product, market place and competitors. Add value to every purchase. Select your communication vehicles wisely Continually push the envelope of your thinking

Author Biography

BOB PRITCHARD, known as"Mr. Marketer," is an internationally renowned businessman, marketer, and speaker. His clients include many of the world's leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.

Table of Contents

Preface	p. vii
The Need for a New Approach	p. 1
Keep Learning, Predict, and Embrace Change	p. 29
Moment of Truth	p. 47
Formulate a Clear Business Vision	p. 65
Research Is the Foundation of Success	p. 71
Know What Business You Are In	p. 89
Your Name and Image Are Critical Success Tools	p. 95
Customer Purchasing Benefit	p. 101
Success Is About the Customer, Not the Product?	p. 111
Sell Emotional Benefits, Not Features	p. 119
Positively Outrageous Service Is Great Business	p. 125
Add Value to Every Transaction	p. 159
Building the Brand and First Recall	p. 175
Where and How Do You Offer Your Product?	p. 189
Internet Commerce and Social Media	p. 217
Close the Sale by Reversing the Risk	p. 239
Cut through the Clutter	p. 245
Persistence and Morality Pay	p. 253
Conclusion	p. 259
About the Author	p. 263
Index	p. 267
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