The Kikkoman Chronicles

by Yates, Ronald E.

• ISBN13: 9780071347365
• ISBN10: 0071347364
• Edition: 2nd
• Format: Hardcover
• Copyright: 1998-09-01
• Publisher: McGraw-Hill

Summary

An excellent resource for people who want to understand how personal computers work and how to fix them when the fail.

Table of Contents

Preface	v
Introduction	ix
Acknowledgments	xvii
Completing the Circle	1	(12)
From Osaka Castle to the Big Foot Prairie: A Brief History of Kikkoman	13	(22)
A Global Company with a Japanese Soul	35	(12)
There's No Business Like Shoyu Business: A Concise Soy Sauce Primer	47	(18)
Diversify or Die: Kikkoman's Strategies for Success	65	(18)
The Road to Walworth: Kikkoman's Big Gamble on the Big Foot Prairie	83	(16)
A Soy Sauce Plant Grows in the Land of Cheese	99	(26)
A Culture of Selective Risk: The Enduring Secret of Kikkoman's Success	125	(26)
High-Tech Fireflies and a Trailblazing Orange	151	(14)
Soy Sauce Meets Cyberspace: Big Changes on the Road to the Twenty-first Century	165	(26)
Conclusion	191	(6)
Index	197