Kinderculture

by Steinberg, Shirley R.; Kincheloe, Joe L.

• ISBN13: 9780813323107
• ISBN10: 081332310X
• Format: Paperback
• Copyright: 1997-03-20
• Publisher: Westview Pr

Summary

For corporate America, childrenand their parents' moneyare one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at childrenall of which has produced a "kinderculture" run by marketing and advertising executives. Through a series of entertaining and insightful essays,Kinderculture: The Corporate Construction of Childhoodexplores some of the icons that shape the values and consciousness of children, from Beavis and Butt-Head to Barney, from Disney movies to Nintendo.Contributors drawn from the fields of education, sociology, and popular culture analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe bring home to readers the impact our "marketing blitz" culture has on our childrenand on our beliefs about childhood.

Table of Contents

Introduction: No More Secrets--Kinderculture, Information Saturation, and the Postmodern Childhood	1	(30)
Shirley R. Steinberg
Joe L. Kincheloe
1 Home Alone and "Bad to the Bone": The Advent of a Postmodern Childhood	31	(22)
Joe L. Kincheloe
2 Are Disney Movies Good for Your Kids?	53	(16)
Henry A. Giroux
3 From Sesame Street to Barney and Friends: Television as Teacher	69	(16)
Eleanor Blair Hilty
4 Beavis and Butt-Head: No Future for Postmodern Youth	85	(18)
Douglas Kellner
5 Video Games and the Emergence of Interactive Media for Children	103	(12)
Eugene F. Provenzo Jr.
6 Mighty Morphin Power Rangers: The Aesthetics of Phallo-Militaristic Justice	115	(14)
Peter McLaren
Janet Morris
7 "Mom, It's Not Real!" Children Constructing Childhood Through Reading Horror Fiction	129	(24)
Linda K. Christian-Smith
Jean I. Erdman
8 Reading Children's Magazines: Kinderculture and Popular Culture	153	(12)
Alan A. Block
9 Professional Wrestling and Youth Culture: Teasing, Taunting, and the Containment of Civility	165	(16)
Aaron David Gresson III
10 Dealing from the Bottom of the Deck: The Business of Trading Cards, Past to Present	181	(26)
Murry R. Nelson
Shirley R. Steinberg
11 The Bitch Who Has Everything	207	(12)
Shirley R. Steinberg
12 Multiculturalism and the American Dream	219	(8)
Jeanne Brady
13 Anything You Want: Women and Children in Popular Culture	227	(22)
Jan Jipson
Ursi Reynolds
14 McDonald's, Power, and Children: Ronald McDonald (aka Ray Kroc) Does It All for You	249	(18)
Joe L. Kincheloe
About the Book and Editors	267	(2)
About the Contributors	269