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9783170216129

Klinikmarketing Mit Web 2.0: Ein Handbuch Fur Die Gesundheitswirtschaft

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  • ISBN13:

    9783170216129

  • ISBN10:

    3170216120

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-01-15
  • Publisher: Isd
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List Price: $63.00

Summary

Dr. Mathias Brandstadter, PR-Berater, Pressesprecher und Leiter Kommunikation im Agaplesion Bethesda Krankenhaus Wuppertal und im Evangelischen Elisabeth-Krankenhaus Trier. Thomas Ullrich, Senior Consultant und Director Consulting bei komm.passion GmbH/Kommtor GmbH Dusseldorf, Betreiber eines Experten-Blogs zum Thema Web 2.0. Alexander Haertel, Rechtsanwalt der Kanzlei Preu Bohlig & Partner, Spezialist fur Medien-, Markenrecht und Urheberschutz. Dieses Handbuch verbindet die Themen Klinikmarketing und Social Media und vermittelt PR-Verantwortlichen und Entscheidern im Gesundheitswesen essenzielle Kenntnisse uber die zentralen Kommunikationsmechanismen sowie die rechtlichen Rahmenbedingungen zum Thema Web 2.0. Fallstudien beleuchten die jeweiligen Werkzeuge effektiver Marketingarbeit und machen das Buch zu einem Muss fur Mitarbeiter der Unternehmenskommunikation und Klinikleiter.

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