rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9786074009774

La intención oculta

by
  • ISBN13:

    9786074009774

  • ISBN10:

    6074009775

  • Format: Paperback
  • Copyright: 2021-06-01
  • Publisher: Oceano

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $14.88 Save up to $4.84
  • Rent Book $10.04
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent La intención oculta [ISBN: 9786074009774] for the semester, quarter, and short term or search our site for other textbooks by Allen, Kevin. Renting a textbook can save you up to 90% from the cost of buying.

Summary

One of America's greatest publicists - responsible for the legendary slogan "Priceless" for MasterCard and the campaign that brought Rudolph Giuliani to New York City Hall - reveals the secrets to successfully closing a business, convincing a customer, motivate a team or get a corporation to recognize our talent. Allen presents a method of proven effectiveness that allows identifying the hidden intention that moves individuals in their consumption and business decisions. It is not only about getting others to buy what we are selling, but establishing deep ties with them that translate into a mutually beneficial and long-term business relationship.

Author Biography

Kevin Allen is one of the most successful publicists in the United States and an expert in business development. He has collaborated with numerous leading companies and has also served as a consultant and speaker. As part of some of the world's largest advertising agencies, he has spearheaded campaigns for MasterCard, Siemens, Microsoft Europe, Marriott, Nestlé, L’Oreal, Lufthansa, Johnson & Johnson, and other companies. He currently runs his own company, Kevin Allen Partners.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program