Language As Commodity Global Structures, Local Marketplaces

by Rubdy, Rani; Tan, Peter

• ISBN13: 9781847064226
• ISBN10: 1847064221
• Format: Hardcover
• Copyright: 2008-11-21
• Publisher: Bloomsbury Academic

Summary

This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex m

Table of Contents

Dimensions of globalization and applied linguistics	p. 1
Linguistic instrumentalism in Singapore	p. 31
The commodification of Malay: Trading in futures	p. 44
Beyond linguistic instrumentalism: The place of Singlish in Singapore	p. 57
Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes	p. 70
Anatomies of linguistic commodification: The case of English in the Philippines vis-a-vis other languages in the multilingual marketplace	p. 89
The English language as a commodity in Malaysia: The view through the medium-of-instruction debate	p. 106
English in India: The privilege and privileging of social class	p. 122
Negotiating language value in multilingual China	p. 146
Language policy, vernacular education and language economics in postcolonial Africa	p. 171
On the appropriateness of the metaphor of LOSS	p. 187
The commoditization of English and the Bologna Process: Global products and services, exchange mechanisms and trans-national labour	p. 204
Index	p. 225
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