Language, Communication And the Economy

by Erreygers, Guido; Jacobs, Geert

• ISBN13: 9789027227065
• ISBN10: 9027227063
• Format: Hardcover
• Copyright: 2005-12-30
• Publisher: John Benjamins Pub Co

Table of Contents

Preface	vii
Introduction	1	(8)
Guido Erreygers
Geert Jacobs
I. Critique
Communication and commodification: Global economic change in sociolinguistic perspective	9	(16)
Deborah Cameron
For-profit discourse in the nonprofit and public sectors	25	(20)
Gerlinde Mautner
Education, discourse and the market: On the merger of two schools of applied economics	45	(28)
Geert Jacobs
Katja Pelsmaekers
II. Method
Headlines and cartoons in the economic press: Double grounding as a discourse supportive strategy	73	(28)
Geert Brone
Kurt Feyaerts
Blended conceptualisation in trade flow diagrams: Rise expressions from cognitive highlighting to fictive motion, a French-Italian perspective	101	(26)
Paul Sambre
`Models': Normative or technical? Public discourse on companies	127	(26)
Chris Braecke
III. History
What goes up, must come down: Images and metaphors in early macroeconomic theory	153	(26)
Peter Rosner
Outline of a genealogy of the value of the entrepreneur	179	(20)
Campbell Jones
Andre Spicer
A.R. Orage and the reception of Douglas's social credit theory	199	(32)
Walter Van Trier
Name index	231	(4)
Subject index	235