Contents cross-referenced | p. x |
List of figures | p. xiii |
List of tables | p. xiv |
List of transcriptions | p. xv |
Acknowledgements | p. xvi |
Introduction: key concepts in language and media | p. 1 |
Media as language use | p. 2 |
Register and style | p. 7 |
Mediated communication | p. 13 |
Media discourse genres | p. 20 |
Media rhetorics | p. 26 |
Media storytelling | p. 34 |
Words and images | p. 40 |
Boundaries of media discourse | p. 43 |
The future of media language | p. 48 |
Development: studies in media language | p. 55 |
Speech, writing and media | p. 56 |
Different styles of media language | p. 60 |
Mediated participation | p. 68 |
Schema and genre theory | p. 77 |
Persuasion and power | p. 84 |
Telling stories | p. 97 |
Anchoring visual meanings | p. 102 |
Coarseness and incivility in broadcast talk | p. 109 |
Looking into the future | p. 117 |
Exploration: analysing media language | p. 123 |
Messages and media | p. 124 |
The case of the blog | p. 130 |
Listening to pop lyrics | p. 136 |
Comparing kinds of studio talk | p. 143 |
Purposes of persuasion | p. 148 |
Media fiction and fact | p. 159 |
Soundtrack and multimodal discourse | p. 163 |
Media language and acceptability | p. 170 |
Media change in the future | p. 180 |
Extension: language and media readings | p. 187 |
The meanings of 'media1' | p. 189 |
Varieties of media language | p. 194 |
Media and modernity | p. 197 |
Broadcast talk | p. 200 |
News and advertising angles | p. 206 |
Narrative strategies | p. 217 |
Windows on the world | p. 222 |
Media trouble | p. 230 |
Media language and social change | p. 233 |
Key dates in the history of media | p. 238 |
Further reading | p. 249 |
References | p. 252 |
Index | p. 261 |
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