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9789505573233

Las Multinacionales Latinoamericanas: Sus Estrategias En UN Mundo Globalizado

by
  • ISBN13:

    9789505573233

  • ISBN10:

    9505573235

  • Format: Paperback
  • Publisher: Fondo de Cultura Económica
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Summary

Un análisis a fondo de la internacionalización de las empresas latinoamericanas, en particular, se revisan los casos de Argentina, México, Chile y Brasil. Se describe la trayectoria y las políticas de operación de esas organizaciones complejas llamada firmas. También se comparan los hallazgos de los cuatro estudios nacionales que se presentan, se plantean las conclusiones y se formulan algunas sugerencias.

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