Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction: Late-Night Obsessions | p. xi |
Bank of America-The Gladiator of Banking | p. 1 |
IBM-A Tale of Two Watsons | p. 27 |
The Most Beautiful Balance Sheets | p. 65 |
The Billion Dollar Coffee Klatsch | p. 69 |
Even the Rich Like Freebies | p. 85 |
RCA-The Road to 30 Rock | p. 103 |
McDonald's-King of the Road | p. 139 |
Sony-The Sound of the People | p. 169 |
Disney-The Imagination Machine | p. 205 |
Wal-Mart-A Penny Saved Is a Billion Earned | p. 241 |
Conclusion: No Roads Ahead | p. 267 |
Acknowledgments | p. 269 |
Notes | p. 271 |
Index | p. 287 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.