Launching New Ventures An Entrepreneurial Approach

by Allen, Kathleen R.

• ISBN13: 9780538481793
• ISBN10: 053848179X
• Edition: 6th
• Format: Hardcover
• Copyright: 2011-06-01
• Publisher: South-Western College Pub

Summary

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Table of Contents

Entrepreneurial Opportunity

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Recognizing and Shaping an Opportunity

Developing and Testing a Business Model

Feasibility Analysis

Analyzing the Industry and Market

Analyzing Product/Service Design and Protection

Building the Founding Team

Calculating Startup Capital Requirements

Business Design

Proof of Concept: A New Approach to Business Plans

Choosing the Legal Form of Organization

Incorporating Ethics and Social Responsibility into the Business

Designing an Entrepreneurial Organization

Planning Startup Operations

Developing a Startup Marketing Plan

Funding a Startup Venture

Planning for Growth and Change

Funding a Rapidly Growing Venture

Planning for Growth

Planning for Change

Case Studies

Appendix: Feasibility Analysis

Notes

Index

Table of Contents provided by Publisher. All Rights Reserved.