Launching New Ventures An Entrepreneurial Approach

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  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2011-06-01
  • Publisher: South-Western College Pub
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LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Table of Contents

Entrepreneurial Opportunity
Understanding Entrepreneurship
Preparing for the Entrepreneurial Journey
Recognizing and Shaping an Opportunity
Developing and Testing a Business Model
Feasibility Analysis
Analyzing the Industry and Market
Analyzing Product/Service Design and Protection
Building the Founding Team
Calculating Startup Capital Requirements
Business Design
Proof of Concept: A New Approach to Business Plans
Choosing the Legal Form of Organization
Incorporating Ethics and Social Responsibility into the Business
Designing an Entrepreneurial Organization
Planning Startup Operations
Developing a Startup Marketing Plan
Funding a Startup Venture
Planning for Growth and Change
Funding a Rapidly Growing Venture
Planning for Growth
Planning for Change
Case Studies
Appendix: Feasibility Analysis
Table of Contents provided by Publisher. All Rights Reserved.

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