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9781439079249

The Law Of Marketing

by
  • ISBN13:

    9781439079249

  • ISBN10:

    1439079242

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2010-01-20
  • Publisher: Cengage Learning

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Supplemental Materials

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Summary

This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

Table of Contents

Introduction
Overview of the Legal Environment of Marketing
Legal Issues Relating to Product Development
Protection of Intellectual Property Assets Through Patent and Copyright Law
Protection of Intellectual Property Assets Through Trade Secret Law, Contractual Agreements, and Business Strategies
Legal Issues Relating to Product Distribution
Antitrust Law
The Franchisor-Franchisee Relationship
Legal Issues Relating to Product Promotion
Trademark Law
Commercial Speech and Regulation of Advertising
Consumer Protection Law
Legal Issues Relating to Product Sale
Contracts and the Sales of Goods Law
Warranties and Products Liability
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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