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9781260440195

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds

by ;
  • ISBN13:

    9781260440195

  • ISBN10:

    1260440192

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2018-11-05
  • Publisher: McGraw Hill
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Table of Contents

Introduction: What is Brand Storytelling?

Chapter 1: The Protagonist Laws
The Law of Purpose
The Law of Visual Identity
The Law of Differentiation
The Law of Authenticity
The Conflict Law

Chapter 2: The Strategy Laws
The Strategic Blueprint Law
The Collaboration Law

Chapter 3: The Discovery Laws
The Hero Law 
The Actionable Intelligence Law
The Beyond-the-Obvious Law
The Storyteller Law
The Law of Opportunity

Chapter 4: The Story-Making Laws
The Consistency Law
The Simplicity Law
The Language Law
The Visual Storytelling Law
The Diversification Law
The Quality Law
The Humor Law
The Urgency Law
The Utility Law
The Ownership Law
The Brand Protection Law
The Optimization Law

Chapter 5: The Channel Laws
The Personalization Law
The Channel Mix Law

Chapter 6: The Laws of Engagement
The Response Law
The Surprise and Delight Law
The Law of Humanizing Your Brand
Oh, One More Law

Acknowledgments

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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