The Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative

by Denning, Stephen

• ISBN13: 9780470548677
• ISBN10: 0470548673
• Edition: Revised
• Format: Hardcover
• Copyright: 2011-03-08
• Publisher: Jossey-Bass

Summary

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

-Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ

-The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change

-Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

"...there are good stories here...all used to make leadership points..." -Times Educational Supplement, 23rd September 2005

Author Biography

STEPHEN DENNING is a leading writer and consultant who consults to organizations in the United States, Europe, Asia, and Australia in the areas of leadership, innovation, business narrative, and management. He is the author of the acclaimed books Squirrel Inc., The Secret Language of Leadership, and The Leader's Guide to Radical Management.

Table of Contents

Preface	p. ix
Introduction	p. 1
The Role of Story in Organizations	p. 15
Telling the Right Story: Choosing the Right story for the Leadership challenge at Hand	p. 17
Telling the Story Right: Four Key Elements of Storytelling Performance	p. 40
Eight Narrative Patterns	p. 57
Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas	p. 59
Build Trust: Using Narrative to Communicate Who You Are	p. 89
Use Narrative to Build Your Brand: The World of Social Media	p. 109
Transmit Your Values: Using Narrative to Instill Organization Values	p. 126
Get Others Working Together: Using Narrative to Get Things Done Collaboratively	p. 151
Share Knowledge: Using Narrative to Transmit Knowledge and Understanding	p. 181
Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor	p. 205
Create and Share Your Vision: Using Narrative to Lead People into the Future	p. 228
Putting It All Together	p. 251
Solve the Paradox of Innovation: Using Narrative to Transform Your Organization	p. 253
A Different Kind of Leader: Using Narrative to Become an Interactive Leader	p. 269
Notes	p. 295
Bibliography	p. 315
Acknowledgments	p. 327
About the Author	p. 329
Index	p. 331
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