Leading America's Branch Campuses

by Schuman, Samuel; Barton, Shirley J.; Berger, Allen H.; Book, Patricia A.; Dengerink, Harold A.; Epstein, Merianne; Heaphy, Leslie; Hornsby, Sharon G.; Huerta, Carlos; Kalikow, Theodora J.; Lardner, Emily; Malnarich, Gillies; McGrath, Gary; Murphy, Susan W

• ISBN13: 9781607091783
• ISBN10: 160709178X
• Format: Hardcover
• Copyright: 2009-06-16
• Publisher: Rowman & Littlefield Publishers

Summary

Branch campuses are a growing and vital segment of the American higher education community. But these campuses, and the particular challenges of leading them, have received far less attention than other types of institutions. Leading America's Branch Campuses remedies this by providing focused, pragmatic advice, by experienced branch campus professionals, across a very broad range of leadership issues. These include areas such as curriculum, system relations, fund raising, student affairs, athletics, public relations, faculty issues, communication (internal and external), program creation, strategic planning, campus organization and assessment. Chapter contributors include campus presidents/chancellors, provosts, deans, program directors and faculty members. They represent two-year, baccalaureate and graduate institutions, and span the nation, from Florida to Washington State. Dr. Schuman's style is direct and jargon-free, and he emphasizes practical issues more than abstract theories.

Table of Contents

Introduction: The University of Minnesota's Main(e) Campus	p. 1
Organizational Issues
Successful Organization of Complex Universities	p. 15
Strategic Planning for Branch Campuses	p. 29
Beginning a New Program on a Branch Campus of a State University	p. 43
A Unique Identity for the Branch Campus	p. 55
Internal Issues
The Pressure on Faculty Prestige and Its Multiphrenic Implications	p. 73
Attracting and Retaining Students at a Campus of a Multicampus System: Engagement and Athletics	p. 97
Branch Campus Growth through Student and Faculty Engagement in a Community College Setting	p. 127
Nothing More Simple, Nothing More Complex: Outcomes Assessment at Branch Campuses	p. 141
Anomaly of Mission: The Challenge of Being a Liberal Arts College in the Public Sector	p. 157
System Relations
Executive Strategies for Negotiating the Relationship between a Branch Campus and a Multicampus System Administrative Structure	p. 181
Managing Campus/System Communications: The Model at Kent State	p. 187
External Relations
Sez Who...? External Communications on Branch Campuses	p. 207
Student Localism: Building Connections between the Branch Campus and Its Neighboring Community	p. 215
"Put Money in Thy Purse": Fund-Raising at Public Branch Campuses	p. 245
Index	p. 261
About the Contributors	p. 275
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