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9780071777100

Leading Through Turbulence: How a Values-Based Culture Can Build Profits and Make the World a Better Place

by ;
  • ISBN13:

    9780071777100

  • ISBN10:

    0071777105

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2012-05-08
  • Publisher: McGraw-Hill Education

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Summary

Two successful travel company owners share the business strategy they used to turn the failing $23-million company Grand Circle into a rapidly growing global enterprise worth $600 million

Table of Contents

Forewordp. ix
Developing Building Blocks for Successp. 1
Achieving Success by Adhering to Mission, Vision, and Valuesp. 29
Leadership from Anywhere (and Everywhere)p. 51
Doing Well by Doing Good: Integrating Philanthropy with Business Strategyp. 77
Delivering Unsurpassed Valuep. 101
Measuring for Excellence (Again and Again)p. 119
Fostering Customer Loyalty and Building Communityp. 135
Creating Marketing Strategies to Leverage Extreme Competitive Advantagesp. 145
Thriving in Changep. 161
Managing Crises: Moments of Truthp. 193
Where We Give Back, 2011p. 221
Recognition of Our Commitment to Give Backp. 227
Sample Customer Surveyp. 229
Indexp. 231
Table of Contents provided by Ingram. All Rights Reserved.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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