Set in the early 1960s, the Learners is the stand alone sequel to Kidd's previous novel, the Cheese Monkeys. Always entertaining and often moving, the Learners is the story of Happy, a young graphic designer who lands his first job at a wacky advertising firm in New Haven, Connecticut. Among his colourful co-workers is Sketch, the lovable, aging illustrator whose finely-crafted drawings of potato chips are regarded by Happy as near masterpieces; Tip, the quick-witted copy-writer who's always hunting for the next snappy slogan; and Mimi, the cold, eccentric matriarch, who treats her enormous dog as if he's her husband. Happy fits right in among these likable eccentrics, and together, they struggle to hold onto their most important client, Cringle Potato Chips, and land the new and lucrative Buckle Shoes account.

1961 (October.)We'll be right back, after this. 1961
Before. (August, June.)
During. (September.)
After. (September-November.)
Table of Contents provided by Publisher. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

1961

August.

When Tip is standing in the doorway as he is right now, it can only mean one thing. I brace myself. He shouts, eyes pleading:

"Milk!"

After two and a half months, I'm starting to get used to it. Very jarring at first, but now I'm practically a pro. I counter, with excellent timing:

"Paint!"

Aha. Got him. He wasn't ready forthat.

"Paint?"

I raise my head from the potato chip coupon I've been laying out with blue pencil for the past ten minutes and arch my right eyebrow, which is all he needs. Sketchy ignores us, as always.

"Faaassssssssinating." It's like a gas leak from Tip's mouth and he darts back down to his office.

And I am reminded, grateful: This can be a pretty fun place to work.

* * *

June.

Who am I? I am Happy.

Not in any descriptive way, God knows -- it's my name. A nickname, to be more precise, which I acquired relatively late in life, as those things go. From a teacher of mine in college, freshman year. And because of that it will always be who -- not what -- I am.

I wear it proudly, my sleeve's own Purple Heart.

Me: twenty-one years old, Caucasian male of mixed Anglo-Italian origin, olive-skinned, round tortoise-shell horn-rimmed glasses, hair sort of like Brandon De Wilde's inShane, otherwise not interesting to look at. Or at least that's what the evidence would suggest.

Which is fine by me, becauseI'mthe one doing the looking. I'm a graphic designer -- I pretty much see the world as one great big problem to solve; one typeface, one drawing, one image at a time. Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately.

I am inquisitive, though I hope not in any obnoxious way; and while I'm wary of any sort of unfamiliarity I am also quickly and easily bored by routine. I grew up in the eastern mid-Atlantic region of the United States, raised Protestant -- the United Church of Christ -- but have become very much of the "religion is the opiate of the people" school (the sole piece of common sense I gleaned from a course on Marxist theory, senior year), which of course I have elected to keep from my roundly nice, doting parents, lest they call the police. But Iamclose to my family, the way you are close to other people in a small crowded elevator that has temporarily stalled but will be moving any minute now. And as far as I was concerned, that minute was almost here.

Let's see, what else. I am convinced that ALL sports are a sanctioned form of mass-demonic worship, that cathedrals and museums have traded roles in the greater culture, and that Eve Arden is woefully underappreciated by society at large -- as are comic books, malted milk, cracking your neck, secret decoder rings, glass tea kettles, whoopie pies, and television test patterns. And -- ahem -- graphic designers. That should do for now.

Wait, I'm forgetting something. Oh.

I donotwrite poetry.

But most of all: I am eager to start my career as a newly certified Bachelor of the Arts in Graphic Design, with a very specific goal -- acquiring a job at the advertising agency of Spear, Rakoff & Ware; two states away, up in New Haven, Connecticut.

Why? Simple.

It's where Winter Sorbeck started. Long ago.

Now, yes -- Winter, the teacher in question who christened me, my GD instructor during my first year at State -- is a whole other story. And certainly one with no small amount of pain. But however bullying, severe, terror-inducing, and unnerving he was (and boy, was he), he was equal parts mesmerizing, eye-opening, inspiring, and brilliant. He was unlike any teacher I'd had, before or since. By the end of that spring semester he abruptly quit the faculty and vanished. I would have gladly dropped out to follow him anywhere, but no amount of amateur detective work revealed where that might be. So I bided my time, worked for the next three years to get my degree, and upon graduation decided: If I couldn't be where Winter was now, I'd go where he'd been. In the course of solving one of his earlier assignments I discovered that he started his career at Spear, Rakoff & Ware, and if that was good enough for him, it would be good enough for me.

Mandatory, actually.

And proving difficult. No surprise there -- if Winter was anything, he was difficult, as would be anyplace associated with him. But no doubt worth the trouble. I approached the firm early, in March, three months before graduation. My initial inquiry went unanswered, as did my résumé (which could have won theCollegian's annual First Fiction award), and the letter of recommendation I'd extorted from the dean's secretary. By May I was desperate, so I telephoned. The voice that greeted me hummed with the same welcome slow tone I knew from three years earlier, when I'd called for help on that gum wrapper label design problem for Winter. It was Milburne "Sketchy" Spear -- the head of the art department. He didn't remember me and I didn't remind him -- I wanted a clean start. The years had not changed his enthusiasm:

"Oh, you don't want to work here."

"Um, yes sir, I do."

"Really?"

"Yes sir."

Silence.

"Hello?"

"Sorry, I'm inking. Mind's a porch screen when I'm inking. I'm trying to do a crowd scene with a Number 5 Pedigree pen tip. Should be using a Radio 914. Doesn't really matter -- can't draw anymore anyway, never could. God, Istink. Wouldn't you rather work someplace else? Where people didn't stink?"

What? "No sir, I'd like to work for your firm. You know, to sort of get my feet wet." Dreadful. Why did I saythat?

"Heh." He sounded like a lawnmower trying to start. "Heh. That's whatIthought. I mean, that's what I thought when I got here. You know when that was?"

"No. I -- "

"You know dirt?"

"Dirt?"

"Dirt."

"Um, yes. Dirt."

"Well, I started here the year before they discovered it."

"I see."

"Heh."

"At least...it must have been spotless when you arrived."

"Heh-heh. Can you airbrush?"

"Yes, but -- "

"Operate a photo-stat machine?"

"Did you receive my résu -- "

"Do you know what I'm doing right now?"

"Uh, drawing a crowd scene with a...Number 5 Pedigree pen tip?"

"No, that's done. Now I'm trying to decide what kind of face the potato chip should have. That's always the question. Everything's a question."

"Pardon?"

"For this newspaper ad. A whole half-pager, due by five. Everyone signed off on it yesterday -- the crowd, see, they've all filed out into the street to worship a giant potato chip."

"I see."

"Because it's a Krinkle Kutt. One of our biggest accounts."

"Right."

"Six stories tall." His tone was casual, as if he was telling me about his brother-in-law. "So, exactly what sort of expression should it have on its face? Because obviously, it's a very happy potato chip, to be a Krinkly Kollosus, and looked up to by all these tiny people, who adore it so."

"Well...it's obvious to me."

"That right?"

"It should lookchipper."

"Heh."

"So to speak." Boy, was I making this up. Pure hokum. "You know, not so smug. He doesn't want to frighten everyone. I mean,I'dbe wary of a protean jagged slab of tuber towering over my fellow citizens, our fate in his many, many eyes. Especially if he's been fried in lard. Which he has, I hope?"

"Heh. Youstillwant to work here?"

"Definitely."

Excerpted from The Learners: The Book after the Cheese Monkeys by Chip Kidd
All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.