Introduction | p. iii |
Author acknowledgements | p. v |
To the student | p. viii |
Marketing | p. 1 |
Gender and Spending | p. 2 |
Reading: "Women Enter the Electronics Market" | p. 3 |
Practice Lecture | p. 6 |
Lecture | p. 8 |
Ads Are Everywhere | p. 12 |
Reading: "Hiding in Plain Sight: Ads in Daily Life" | p. 13 |
Practice Lecture | p. 16 |
Lecture | p. 18 |
Social Sciences | p. 23 |
Work Habits in the United States | p. 24 |
Reading: "Life's Labors" | p. 25 |
Practice Lecture | p. 28 |
Lecture | p. 30 |
Leisure Time in the United States | p. 34 |
Reading: "All or Nothing: Current Trends in Leisure Time" | p. 35 |
Practice Lecture | p. 38 |
Lecture | p. 40 |
Science | p. 45 |
Science or Pleasure: Choosing What We Eat | p. 46 |
Reading: "The Food Guide Pyramid" | p. 47 |
Practice Lecture | p. 50 |
Lecture | p. 52 |
Unique Solutions to Pollution | p. 56 |
Reading: "The Effects of Air Pollution on Children" | p. 57 |
Practice Lecture | p. 60 |
Lecture | p. 62 |
Media Studies | p. 67 |
Getting the News in the High-Tech Age | p. 68 |
Reading: "The Nature of News" | p. 69 |
Practice Lecture | p. 72 |
Lecture | p. 74 |
Who's on TV? | p. 78 |
Reading: "Themes in Television Entertainment" | p. 79 |
Practice Lecture | p. 82 |
Lecture | p. 84 |
Linguistics | p. 89 |
What's Up with Slang | p. 90 |
Reading: "Get Your Own Slang!" | p. 91 |
Practice Lecture | p. 94 |
Lecture | p. 96 |
Global English | p. 100 |
Reading: "International English" | p. 101 |
Practice Lecture | p. 104 |
Lecture | p. 106 |
Teacher's Notes, About the Authors | p. 111 |
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