Legal and Ethical Restraints on Public Relations

by Gower, Karla K.

• ISBN13: 9781577662747
• ISBN10: 1577662741
• Format: Paperback
• Copyright: 2003-04-01
• Publisher: Waveland Pr Inc

Table of Contents

Preface	v
Doing the Right Thing	1	(20)
Classical Theories	2	(5)
Ethical Standards in Business	7	(2)
Theories of Public Relations Ethics	9	(4)
Codes of Ethics	13	(3)
Personal Ethics	16	(1)
Application	17	(2)
Summary	19	(1)
Discussion Questions	20	(1)
Defining Public Relations Speech	21	(18)
Sources of Law	22	(1)
Development of First Amendment Law	22	(1)
Philosophical Justifications for Freedom of Expression	23	(2)
Corporate Speech	25	(3)
Commercial Speech	28	(8)
Summary	36	(1)
Discussion Questions	37	(2)
Regulating Public Relations Speech	39	(20)
Lobbying	39	(2)
Federal Trade Commission	41	(6)
Food and Drug Administration	47	(1)
The Securities and Exchange Commission	48	(7)
Other Federal Regulations Affecting Promotional Activities	55	(1)
Summary	56	(1)
Discussion Questions	57	(2)
Harming Others	59	(32)
Damaging Another's Reputation	60	(18)
Invading Another's Privacy	78	(6)
Causing Personal Injury	84	(5)
Summary	89	(1)
Discussion Questions	90	(1)
Protecting Creative Property	91	(12)
Protecting Creative Expression: Copyright	91	(5)
Protecting Goodwill: Trademark	96	(3)
Protecting Inventions: Patents	99	(1)
Summary	100	(1)
Discussion Questions	100	(3)
Endnotes	103	(8)
Index	111