Lending and Diversity Handbook

by Gardenswartz, Lee; Rowe, Anita

• ISBN13: 9780786308439
• ISBN10: 0786308435
• Format: Paperback
• Copyright: 1996-05-01
• Publisher: Richard d Irwin

Summary

The Lending & Diversity Handbook is a training and resource guide that leads you through the cultural and CRA compliance issues of today's banking industry. It shows you how to recognize and seize the many opportunities that abound in this new environment. And it helps you understand today's diverse customers and explore strategies for serving these "new" consumers effectively. The Handbook will expand your view of just who your profitable customers are and put diversity in the context of the banking industry's current reality.

Table of Contents

Introduction	p. 1
The Marketplace Case: Opportunities Brought by Changing Demographics	p. 9
The Legal Case: Meeting Government Regulations	p. 43
Diversity Dimensions and Their Impact on Lending	p. 57
The Three Arenas of Focus in Lending to Diverse Customers	p. 79
The Role of Cultural Differences in Creating Excellent Products, Processes, and Relationships	p. 101
The Role of Stereotypes and Assumptions: Unconscious Barriers to Lending	p. 137
High-Powered Strategies for Reaching New Markets	p. 159
Banking Beyond the Walls: Developing Partnerships with Your Community	p. 183
Resources for Application	p. 203
Index	p. 219
Activities, Worksheets, and Tools
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