Introduction | p. 1 |
The Marketplace Case: Opportunities Brought by Changing Demographics | p. 9 |
The Legal Case: Meeting Government Regulations | p. 43 |
Diversity Dimensions and Their Impact on Lending | p. 57 |
The Three Arenas of Focus in Lending to Diverse Customers | p. 79 |
The Role of Cultural Differences in Creating Excellent Products, Processes, and Relationships | p. 101 |
The Role of Stereotypes and Assumptions: Unconscious Barriers to Lending | p. 137 |
High-Powered Strategies for Reaching New Markets | p. 159 |
Banking Beyond the Walls: Developing Partnerships with Your Community | p. 183 |
Resources for Application | p. 203 |
Index | p. 219 |
Activities, Worksheets, and Tools | |
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