Foreword | p. ix |
Acknowledgments | p. xi |
Introduction | p. 1 |
What Business Are We In? | |
Never Be Satisfied with Merely Printing the News | p. 7 |
My Old Secondhand Sweater | p. 14 |
A Personal Life and an Occupation | p. 18 |
A Journalist's Thanksgiving | p. 22 |
Our Journalism and Our Humanity | p. 26 |
The Great Purpose | p. 30 |
Who Owns a Newspaper? | p. 34 |
The Craft of Journalism | |
Stacking the Deck | p. 41 |
Writing for the Humble Heart | p. 44 |
Knowing Enough | p. 46 |
The People Watching in the Distance | p. 50 |
Simple Writing Is Not Easy Writing | p. 53 |
Choosing the Right Words | p. 57 |
The Use of Advance Copy: An Example | p. 61 |
Stay with Your Story | p. 67 |
We Dissect a Column | p. 71 |
Keeping Control | p. 75 |
The Importance of a Second Look | p. 79 |
Our Changing Popular Culture | p. 83 |
Attention to Detail | p. 86 |
The Uses of Introspection | p. 89 |
A Column Writer's Freedom | p. 93 |
The Parable of the Unhappy People | p. 97 |
Be Aware of Style | p. 102 |
Writing for the Ages | p. 106 |
Artists of Small Perfection | p. 110 |
The Obligation of Journalism | |
The Three Pulitzers and Their Ideals | p. 117 |
A Failure to Verify | p. 121 |
Read, Read, Read | p. 125 |
The Importance of Character | p. 129 |
Children and War | p. 132 |
A Case of Libel | p. 136 |
Independence from Government | p. 140 |
Serving the Public Trust | p. 144 |
To Travel Far, You Must Choose a Direction | p. 148 |
The Sin of Pride | p. 151 |
The Limits of Free Expression | p. 155 |
Ethical Journalism versus Journalism Ethics | p. 160 |
Avoiding Stereotypes | p. 164 |
Narrative Journalism and Its Risks | p. 168 |
Beware the Master Narrative | p. 172 |
Accuracy, Accuracy, Accuracy | p. 176 |
Reconciling Journalism and Humanity | p. 180 |
The Time Has Come | p. 184 |
Index | p. 189 |
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