Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | p. ix |
How to Use This Book | p. xi |
If I Build It, They Will Come | p. 1 |
There Is No Point in Promoting My Product Until It's Completely Ready | p. 14 |
I Don't Have to Market Now Since I Have Better Science Than the Big Guys. Or, My Ideas Will Be Stolen If I Market | p. 27 |
I Have to Show a Profit Before I Can Market | p. 33 |
I Only Need a Web Site | p. 39 |
I Need to Do Public Relations First | p. 61 |
I Know How to Market | p. 73 |
I Have a Business Plan; I Don't Need a Marketing Plan | p. 77 |
Only a Technical Person Can Market My Product | p. 91 |
I Can Get the Work Done Cheaper | p. 97 |
No More Lies | p. 107 |
Biographies of Those Quoted | p. 109 |
About the Authors | p. 113 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.