Foreword | |
Acknowledgments | |
Introduction | |
Anatomy 101 | |
The Anatomy of a Start-up | |
The Opportunity Must Be Big | |
Create a Compelling Offering | |
The Organization | |
Start-Up Strategies | |
Equity Is Ownership | |
Technology | |
No Baggage | |
Start-Up Fundamentals | |
Speed Succeeds | |
Why Smarts Make All the Difference | |
Keep It Simple | |
Virtuous and Vicious Spirals | |
Scenario Analysis | |
Equity Demystified | |
The Arithmetic of Equity | |
Sources of Start-Up Capital | |
Putting Equity to Work | |
How to Tell Your Story | |
Sensational Start-Ups | |
Survive and Thrive | |
Further Sources | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.