Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

by Kerpen, Dave; Greenbaum, Michelle; Berk, Rob

• ISBN13: 9781260453287
• ISBN10: 1260453286
• eBook ISBN(s): 9781260453294
• Additional ISBN(s): 9780071836326
• Edition: 3rd
• Format: Paperback
• Copyright: 2019-02-14
• Publisher: MCGRAW HILL HIGHER EDUCATION
• More Book Details

About This Book

Likeable Social Media, Third Edition

ISBN: 9781260453287

Likeable Social Media, Third Edition, is a comprehensive guide designed to help businesses and individuals harness the power of social media to attract new customers and transform their brand. Written by Dave Kerpen, a renowned expert in social media marketing, this book is a go-to resource for anyone looking to master the latest best practices in social media engagement.

Who Uses It?

Primarily, this book is used by entrepreneurs, small business owners, marketers, and anyone interested in leveraging social media to grow their audience and enhance their brand presence. It's also a valuable resource for educators teaching courses on marketing, entrepreneurship, and social media.

History and Editions

The third edition of Likeable Social Media was published on February 14, 2019. This updated edition includes new case studies, expert advice, and insights into the latest social media platforms such as Snapchat, Instagram, LinkedIn, and Facebook stories. It covers critical information about video marketing, mobile engagement, paid media strategies, and data-driven tactics.

Author and Other Works

Dave Kerpen is a serial entrepreneur and one of the most popular writers in LinkedIn’s Influencer program. He has been featured by prominent media outlets such as CNBC, BBC, ABC World News Tonight, the CBS Early Show, and the New York Times. Kerpen has also contributed extensively to Inc.com and is a frequent keynote speaker.

Key Features

• Engage Customers and Crowdsource Innovation Online: The book provides strategies for engaging with customers and leveraging their feedback to innovate.
• Create Content That Resonates with Consumers: It offers practical advice on creating content that adds value to consumers.
• Integrate Social Media into the Entire Customer Experience: The book shows how to integrate social media seamlessly into every aspect of your business.
• Effectively Deal with Criticism and Negative Feedback on Social Media: It provides guidance on handling negative feedback professionally.
• Grow Your Audience Across Social Channels: The book offers actionable tips for growing your audience across various social media platforms.

Detailed Information

ISBNs and Formats

• Paperback: ISBN-13: 9781260453287
• eTextbook: Not available (as of the last update)
• Other Editions/Formats: The third edition is currently available in paperback format.

Publication Details

• Publisher: McGraw-Hill Companies
• Publication Date: February 14, 2019
• Number of Pages: 320 pages
• Language: English

Other Editions and Formats

While there are no other formats or editions listed specifically for this ISBN, it is worth noting that the book is available in various formats through different retailers. For example:

• Used Copies: Available through AbeBooks and other used book retailers.
• New Copies: Available through Aspen Book Co. and other new book retailers.

Related ISBNs:

• The ISBN for the eTextbook version is not available as of the last update. However, it is recommended to check with the publisher or retailers for any updates on eTextbook availability.

This detailed information section provides a quick reference for all the available formats and sources for Likeable Social Media, Third Edition, making it easier to find and access the book in the preferred format.

Table of Contents

Foreword by CarrieKerpen                                                                                                           

Acknowledgments                                                                                                                            

Introduction                                                                                                                                     

 

CHAPTER 1    Listen First, and Never Stop Listening                                                                 

CHAPTER 2    Way Beyond “Women 25 to 54”: Define
      Your Target Audience Better ThanEver                                                              

CHAPTER 3    Think—and Act—Like Your Consumer                                                              

CHAPTER 4    Invite Your Customers to Be Your First Fans                                                      

CHAPTER 5    Engage: Create True Dialogue with, and Between, Your Customers                   

CHAPTER 6    Respond Quickly to All Bad Comments

CHAPTER 7    Respond to the Good Comments Too                                                                   

CHAPTER 8    Be Authentic                                                                                                         

CHAPTER 9    Be Honest and Transparent                                                                                   

CHAPTER 10    Should You Ask a Lot of Questions?                                                                   

CHAPTER 11    Provide Value (Yes, for Free!)                                                                              

CHAPTER 12    Share Stories (They’re Your Social Currency!)                                                    

CHAPTER 13    Inspire Your Customers and Influencers to Share Stories                                    

CHAPTER 14    Integrate Social Media into the Entire Customer Experience                               

CHAPTER 15    Use Social Network Ads for Much Greater Impact                                              

CHAPTER 16    Admit When You Screw Up, and Then Leverage Your Mistakes                       

CHAPTER 17    Consistently Deliver Excitement, Surprise, andDelight                                      

CHAPTER 18    Don’t Sell! Just Make It Easy and Compelling forCustomers to Buy                 

Conclusion: Just Be Likeable                                                                                                           

Appendix: A Refresher Guide tothe Social Networks That Matter Most                                       

Notes                                                                                                                                                  

Index