Linking Learning and Performance : A Practical Guide to Measuring Learning and on-the-Job Application

by Hodges

• ISBN13: 9780750674126
• ISBN10: 0750674121
• Format: Hardcover
• Copyright: 2001-12-21
• Publisher: Elsevier Science

Summary

While return-on-investment measurement programs have gained wide acceptance and popularity over the last few years, two key components to successful program evaluation are often neglected: learning and performance evaluation. This book provides a step-by-step approach for developing learning and performance measures and a method for analyzing and reporting results. The easy to use format serves as a quick referencefeaturing the necessary checklists to evaluate the situation and tools for immediate application in a number of organizational settingssales, leadership, and technical. It will prove an invaluable resource for anyone involved in training, HRD, human resource measurement and evaluation, and performance improvement.

Author Biography

With more than seventeen years of experience working in behavioral analysis, systems engineering, and the communications field, Toni Hodges managed measurement and evaluations for the Verizon Workforce Development Group and established corporate standards and policies for HRD program evaluations. She conducts workshops on the latest evaluation techniques and ROI measurement programs worldwide. She is President of the ROI Network and received the 2000 Practitioner of the Year Award from that group.

Table of Contents

About the Author	xi
Preface	xiii
Foreword	xv
Why It Is So Important to Measure Learning and Performance	1	(7)
Program Evaluation Overview	2	(2)
Using Summative Evaluation Data to Investigate	4	(2)
Case Studies of Typical HRD Programs	6	(1)
References	7	(1)
How to Develop Objectives and Plan for the Evaluation	8	(22)
Planning for the Program Evaluation	8	(4)
Defining Program Objectives	12	(9)
Case Studies in Progress-The Beginning	21	(7)
Summary	28	(1)
References	29	(1)
How to Design Learning Measures	30	(29)
Constructing Good Tests	31	(3)
Knowledge-Based Tests	34	(8)
Performance-Based Tests	42	(2)
Alternative Approaches to Measure Learning	44	(3)
Case Studies in Progress	47	(6)
Summary	53	(5)
References	58	(1)
How to Test Learning Measures for Reliability and Validity	59	(18)
Testing Measures for Reliability	59	(2)
Testing Measures for Validity	61	(9)
Administering Tests	70	(1)
The Test Environment	71	(1)
Case Studies in Progress	72	(2)
Summary	74	(1)
References	75	(2)
How to Analyze Learning Data	77	(27)
Tabulating the Data	78	(2)
Examining the Data	80	(1)
Describing the Data	81	(8)
Displaying the Data	89	(1)
Reporting Groups of Learning Data	90	(2)
Case Studies in Progress	92	(9)
Summary	101	(1)
References	102	(2)
How to Ensure Learning Transfers to Job Performance	104	(18)
The Transfer Problem	104	(3)
The Evaluator's Transfer Role	107	(2)
Strategies for Ensuring Transfer	109	(8)
Take Extreme Measures to Ensure Transfer	117	(1)
Case Studies in Progress	118	(2)
Summary	120	(1)
References	121	(1)
How to Design Job Performance Measures	122	(44)
Planning for Job Performance Data Collection	122	(4)
When to Measure Job Performance	126	(3)
How to Measure Job Performance	129	(16)
Case Studies in Progress	145	(19)
Summary	164	(1)
References	164	(2)
How to Analyze Job Performance Data	166	(29)
Tabulating and Organizing the Data	166	(1)
Analyzing the Data	167	(1)
Sales Program Example	167	(13)
Presenting Results	180	(1)
Case Studies in Progress	181	(12)
Summary	193	(1)
References	194	(1)
How to Link Results to Conclusions and Recommendations	195	(24)
Drawing Conclusions	195	(3)
Making Recommendations	198	(2)
Sales Example	200	(3)
Case Studies in Progress	203	(14)
Summary	217	(1)
References	218	(1)
How to Effectively Present Evaluation Results	219	(21)
Determine Who Will Receive the Report	219	(2)
Determine What Will Be Reported	221
Determine Where the Report Will Be Presented	211	(11)
Determine How the Report Will Be Presented	222	(7)
Case Studies in Progress	229	(10)
Summary	239	(1)
References	239	(1)
Now What? How to Maximize Evaluation Results	240	(9)
Post-Program Evaluator Roles	241	(3)
Using Evaluation Results for Organizational Trending	244	(1)
Using Benchmarking Data for Continuous Improvement	245	(1)
Case Studies Concluded	245	(2)
Summary	247	(1)
References	248	(1)
Appendix A Example Action Plans	249	(7)
Appendix B Example Follow-Up Questionnaires	256	(15)
Appendix C Focus Group Tools	271	(3)
Index	274