The Little Black Book of Innovation

by Anthony, Scott D.

• ISBN13: 9781422171721
• ISBN10: 1422171728
• Format: Hardcover
• Copyright: 2011-12-27
• Publisher: Two Rivers Distribution

Summary

Innovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: Finding insight Generating ideas Building businesses Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Table of Contents

Preface	p. xi
Introduction My Innovation Journey	p. 1
Laying the Foundation
The Innovation Imperative	p. 15
The Masters of Innovation	p. 35
The Mount Rushmore of Innovation	p. 59
Innovation's Seven Deadly Sins	p. 71
The 28-Day Innovation Program
Discovering Opportunities	p. 87
Blueprinting Ideas	p. 127
Assessing and Testing Ideas	p. 167
Moving Forward	p. 207
Conclusion The Innovator's Pledge	p. 247
Appendix	p. 253
Notes	p. 261
Index	p. 271
Acknowledgments	p. 279
About the Author	p. 283
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