The Little Book of Business Wisdom Rules of Success from More Than 50 Business Legends

by Krass, Peter

• ISBN13: 9780471369790
• ISBN10: 0471369799
• Format: Hardcover
• Copyright: 2000-10-24
• Publisher: Wiley

Summary

The perfect pocket guide from the best minds in businessThe Little Book of Business Wisdom distills the best business advice into an easy-to-browse collection of lists in an engaging and attractive package. Fifty of the greatest business legends offer tips on getting ahead and finding success; inside, Lee Iacocca offers his "8 Little Commandments of Management," Bernard Baruch gives ten tips in his "Investment Philosophy," and Bill Gates reveals his "New Rules for the Age of Information." Topics range from motivating others to self-promotion to conquering the competition. *Collects lists of tips from a wide variety of business greats--from Andrew Grove to P. T. Barnum *Easy to scan and skim for quick readability and reference *Cross-referenced to show how various people differed on the same subject *With sidebars to show how each contributor did or did not practice what he or she preached Peter Krass (Hanover, NH ) is the Editor of The Book of Wisdom series (Wiley). He has contributed extensively to Investor's Business Daily. Previously, Krass was the managing editor for three years of Best American Essays, an anthology. Prior to his writing career, he was a strategic marketing manager for Dun & Bradstreet.

Author Biography

PETER KRASS, a freelance writer and editor who lives in New Hampshire, is the editor of all six volumes in Wiley’s Book of Wisdom Series. Other titles in the series include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry; The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders; The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street; The Book of Entrepreneurs’ Wisdom: Classic Writings by Legendary Entrepreneurs; and The Book of Management Wisdom: Classic Writings by Legendary Managers. He has contributed extensively to Investor’s Business Daily.

Table of Contents

Introduction	ix
PART I: Management Principles	1	(24)
My Little Commandments of Management	3	(5)
Lee Iacocca
New Rules for the Age of Information	8	(4)
Bill Gates
The Competitive Edge	12	(3)
Michael S. Dell
Sync or Swim: Seven Steps to Being the Best	15	(3)
Charles B. Wang
Management Principles	18	(4)
John Erik Jonsson
Succeeding in a Business Career	22	(3)
Harold S. Geneen
PART II: Leadership Secrets	25	(22)
The Art of Leadership	27	(4)
T. Boone Pickens
Leading a Revolution	31	(3)
John F. Welch, Jr.
No-No's	34	(5)
Robert Townsend
Principles for Idea-Conveying	39	(2)
John H. Patterson
The American Businessman	41	(3)
John D. Rockefeller
Six Principles for Winning	44	(3)
J. C. Penney
PART III: Qualities for Personal Advancement	47	(26)
Qualities I Admire	49	(4)
David Ogilvy
The Road to Business Success	53	(2)
Andrew Carnegie
How to Sell Anything in Five Minutes or Less	55	(3)
John H. Johnson
Shut Up and Listen	58	(3)
Jo Foxworth
The Making of a Businessman	61	(3)
Theodore N. Vail
What an Employer Wants	64	(4)
Henry Ford II
Managing Your Own Career	68	(5)
Andrew S. Grove
PART IV: Wall Street Wizards	73	(28)
Investment Principles	75	(2)
Warren E. Buffett
The Time-Tested Maxims of the Templeton Touch	77	(3)
Sir John M. Templeton
My Investment Philosophy	80	(3)
Bernard M. Baruch
Twelve Pillars of Wisdom	83	(7)
John C. Bogle
Twelve Commandments for Speculators	90	(2)
Philip L. Carret
The Bottom Line on Mutual Funds	92	(2)
Charles Schwab
The Study of the Stock Market	94	(3)
Henry Clews
The Final Checklist	97	(4)
Peter Lynch
PART V: Gunslingers and the Entrepreneurial Drive	101	(38)
You Can Make a Million Today	103	(5)
J. Paul Getty
Some Outlandish Rules for Making Money	108	(6)
E. W. Scripps
Barnum's Rules for Success in Business	114	(8)
P.T. Barnum
Sam's Rules for Building a Business	122	(4)
Sam Walton
Principles of Service	126	(2)
Henry Ford
Basic Components for Success	128	(4)
Robert Mondavi
The Man-in-the-Mirror Test	132	(4)
Victor Kiam
Are You an Entrepreneur?	136	(3)
Lillian Vernon
PART VI: The Gurus	139	(30)
Five Key Skills	141	(3)
Warren Bennis
Be a Leader	144	(2)
Dale Carnegie
Lessons for Leading People	146	(6)
Peter F. Drucker
Eight Attributes of Innovative Companies	152	(5)
Tom Peters
Thirteen Common Success Factors	157	(4)
Joseph Juran
Ten Keys to Transformation	161	(8)
Stephen R. Covey
PART VII: Builders of Culture	169	(32)
Our Aspirations	171	(5)
Ben Cohen
Jerry Greenfield
Starbucks Mission Statement	176	(3)
Howard M. Schultz
The Knows, the Keeps, the Takes, the Gives	179	(2)
John Wanamaker
Dave's Rules for Successful Harassment	181	(4)
Dave Thomas
The Ten Most Toxic Lies in Business	185	(5)
Mark McCormack
Creating a Productive Climate	190	(4)
Rene C. McPherson
Treat People Fairly	194	(4)
Mary Kay Ash
What Growth and Change Have Taught Us	198	(3)
Thomas J. Watson, Jr.
PART VIII: Maxims for Life	201	(28)
An S.O.B.'s Ten Secrets to Success	203	(2)
Al Neuharth
Twenty Tips for Success	205	(3)
Kemmons Wilson
Seven Principles for Personal and Business Growth	208	(2)
Carley Fiorina
There Is an Art to Living	210	(7)
Conrad Hilton
Imagine Your Future	217	(3)
Henry J. Kaiser
Keys to Success	220	(4)
B. C. Forbes
Thirteen Virtues	224	(5)
Benjamin Franklin
Acknowledgments	229	(2)
Credits and Sources	231	(6)
Author Index	237	(2)
Subject Index	239