The Little Book of Safe Money How to Conquer Killer Markets, Con Artists, and Yourself

by Zweig, Jason

• ISBN13: 9780470398524
• ISBN10: 0470398523
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-11-09
• Publisher: Wiley

Summary

The Little Book of Safe Money acts as a guide for those trying to make their way through a down market. The topics covered include everything from investing behavior (why our minds come with their own set of biases that often prove harmful) to the use of financial advisors (the good, the bad and the ugly). But the book goes one step further in questioning an investor's true appetite for risk; according to Zweig, our appetites change according to the circumstance and we must recognize this in order to map out a long-term financial plan. The Little Book of Safe Money also contradicts a lot of the myths that whirl around Wall Street with chapter heads like, "Stocks for the Wrong Run," "The Small-Cap Hoax," and "Hedge-Fund Hooey." Written in our now classic Little Book style, Zweig peels away layer after layer of buzz words, emotion and myths to reveal what is really going on in our economy and the financial markets today and offers the necessary tools on how not only to survive but prosper.

Author Biography

Jason Zweig is the investing and personal finance columnist for the Wall Street Journal. Previously, he was a senior writer for Money magazine and a guest columnist for Time magazine and CNN.com. Before joining Money in 1995, Zweig was the mutual funds editor at Forbes. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards of Financial History magazine and the Journal of Behavioral Finance. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.

Table of Contents

Foreword	p. xv
Introduction	p. xxi
The Three Commandments	p. 1
Solid, Liquid, or Gas?	p. 5
You Are an Egg	p. 19
Keeping Your Cash from Turning into Trash	p. 31
Guarantees Are Not All They're Cracked Up to Be	p. 45
Fixing Your Fixed Income	p. 53
Stocks for the Wrong Run	p. 67
Rules for Stock Investors to Live By	p. 77
Little Things Mean a Lot	p. 89
How to Get Your Kids through College without Going Broke	p. 99
What Makes Ultra ETFs Mega-Dangerous	p. 107
Hedge Fund Hooey	p. 117
Commodity Claptrap	p. 131
Spicy Food Does Not Equal Hot Returns	p. 141
WACronyms: Why Initials Are So Often the Beginning of the End	p. 149
Sex	p. 157
Mind Control	p. 167
Financial Planning Fakery	p. 183
Advice on Advice	p. 189
Fraudian Psychology	p. 199
The Terrible Tale of the Missing $10 Trillion	p. 211
How to Talk Back to Market Baloney	p. 219
Acknowledgments	p. 229
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