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9781260512021

LL NEW PRODUCTS MGMT ed

by ;
  • ISBN13:

    9781260512021

  • ISBN10:

    1260512029

  • Edition: 12th
  • Format: Loose-leaf
  • Copyright: 2020-01-21
  • Publisher: MCG

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Supplemental Materials

What is included with this book?

Table of Contents

PART ONE
Overview and Opportunity Identification/Selection 
1. The Strategic Elements of Product Development 
2. The New Products Process 
3. Opportunity Identification and Selection: Strategic Planning for New Products 


PART TWO
Concept Generation 
4. The Product Concept and Ready-Made New Product Ideas 
5. New Product Ideas: The Problem Find-Solve Approach 
6. New Product Ideas: Analytical Attribute Approaches 


PART THREE
Concept/Project Evaluation 
7. Concept Evaluation and Testing 
8. The Full Screen 
9. Sales Forecasting and Financial Analysis 
10. Product Protocol 


PART FOUR
Development 
11. Design 
12. Development Team Management 
13. Product Use Testing 


PART FIVE
Launch 
14. Strategic Launch Planning 
15. Implementation of the Strategic Plan 
16. Market Testing 
17. Launch Management 
18. Public Policy Issues 


APPENDIXES
A Sources of Ideas Already Generated 
B Other Techniques of Concept Generation 

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