Logic and Contemporary Rhetoric : The Use of Reason in Everyday Life

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 11th
  • Format: Paperback
  • Copyright: 2009-02-09
  • Publisher: Cengage Learning
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $192.95 Save up to $174.16
  • eBook
    Add to Cart


Supplemental Materials

What is included with this book?

  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Strengthen your reasoning skills with LOGIC AND CONTEMPORARY RHETORIC: THE USE OF REASON IN EVERYDAY LIFE, 11E. This logic book puts critical-thinking skills into a context that you'll remember and use throughout your life.

Author Biography

Cavender and Kahane's classic text has introduced tens of thousands of students to the principles of sound reasoning. The authors' witty and invigorating writing style enlivens their discussions of current, relevant, and stimulating topics from television, politics, newspapers, and magazines, bringing each concept to life in a memorable, meaningful way. More important, Logic and Contemporary Rhetoric puts critical thinking skills into a context that you'll remember for years to come, giving your new knowledge a lifetime of usefulness.

Table of Contents

Prefacep. x
Good and Bad Reasoningp. 1
Reasoning and Argumentsp. 2
Exposition and Argumentp. 4
Cogent Reasoningp. 6
Two Basic Kinds of Valid Argumentp. 9
Some Wrong Ideas about Cogent Reasoningp. 12
Background Beliefsp. 15
Kinds of Background Beliefsp. 15
Worldviews or Philosophiesp. 16
Insufficiently Grounded Beliefsp. 18
Two Vital Kinds of Background Beliefsp. 23
Science to the Rescuep. 24
Summary of Chapter 1p. 27
More on Deduction and Inductionp. 31
Deductive Validityp. 31
Deductive Invalidityp. 34
Syllogismsp. 35
Indirect Proofsp. 37
Tautologies, Contradictions, and Contingent Statementsp. 37
Inductive Validity (Correctness) and Invalidity (Incorrectness)p. 38
A Misconception about Deduction and Inductionp. 42
Reasoning Cogently Versus Being Right in Factp. 42
Summary of Chapter 2p. 43
Fallacious Reasoning-1p. 47
Appeal to Authorityp. 48
Inconsistencyp. 52
Straw Manp. 57
False Dilemma and the Either-Or Fallacyp. 57
Begging the Questionp. 59
Questionable Premise-Questionable Statementp. 61
Suppressed (Overlooked) Evidencep. 61
Tokenismp. 64
Summary of Chapter 3p. 64
Fallacious Reasoning-2p. 73
Ad Hominem Argumentp. 73
Two Wrongs Make a Rightp. 75
Irrelevant Reason (Non Sequitur)p. 79
Equivocationp. 80
Appeal to Ignorancep. 83
Composition and Divisionp. 84
Slippery Slopep. 84
Summary of Chapter 4p. 85
Fallacious Reasoning-3p. 93
Hasty Conclusionp. 93
Small Samplep. 94
Unrepresentative Samplep. 94
Questionable Causep. 95
Questionable Analogyp. 99
Questionable Statisticsp. 101
Questionable Uses of Good Statisticsp. 103
Polls: An Important Special Casep. 105
False Charge of Fallacyp. 108
Summary of Chapter 5p. 110
Psychological Impediments to Cogent Reasoning: Shooting Ourselves in the Footp. 123
Loyalty, Provincialism, and the Herd Instinctp. 124
Prejudice, Stereotypes, Scapegoats, and Partisan Mind-Setsp. 126
Superstitious Beliefsp. 129
Wishful Thinking and Self-Deceptionp. 130
Rationalization and Procrastinationp. 132
Other Defense Mechanismsp. 136
The Benefits of Self-Deception, Wishful Thinking, and Denialp. 138
The Pull of Pseudoscience and the Paranormalp. 140
Lack of a Good Sense of Proportionp. 143
Summary of Chapter 6p. 145
Languagep. 151
Cognitive and Emotive Meaningsp. 151
Emotive Meanings and Persuasive Uses of Languagep. 152
Other Common Rhetorical Devicesp. 159
Language Manipulatorsp. 165
Language Revisionp. 170
Summary of Chapter 7p. 175
Evaluating Extended Argumentsp. 181
The Basic Tasks of Essay Evaluationp. 182
The Margin Note and Summary Methodp. 190
Extended Evaluation of an Argumentp. 190
Dealing with Value Claimsp. 195
Evaluating Ironic Worksp. 201
Summary of Chapter 8p. 204
Writing Cogent (and Persuasive) Essaysp. 207
The Writing Processp. 207
Preparing to Writep. 208
Writing the Essayp. 209
Supporting Reasons Effectivelyp. 213
Summary of Chapter 9p. 231
Advertising: Selling the Productp. 233
Promise and Identification Advertisementsp. 234
Things to Watch Out for in Advertisementsp. 236
The Upside of Adsp. 246
Marketing Strategiesp. 247
Political Advertisingp. 254
Summary of Chapter 10p. 265
Managing the Newsp. 271
The Media and the Power of Moneyp. 272
News-Gathering Methods Are Designed to Save Moneyp. 286
Misdirection and Lack of Proportionp. 288
News Reporting: Theory and Practicep. 289
Devices Used to Slant the Newsp. 299
Television, Film, and Electronic Information Sourcesp. 305
The Non-Mass Media to the Rescuep. 310
Recent Developmentsp. 312
Summary of Chapter 11p. 317
Textbooks: Managing Worldviewsp. 323
High School History Textbooksp. 324
Social Studies (Civics) Textbooks Minimize the Great Gulf between Theory and Practicep. 331
Textbooks and Indoctrinationp. 333
Textbooks and Politicsp. 335
Censorshipp. 341
Textbooks Fail to Give Students Genuine Understandingp. 350
Postscript on College Textsp. 351
Summary of Chapter 12p. 353
p. 359
More on Cause and Effectp. 359
Scientific Methodp. 360
Calculating Probabilities and Fair Oddsp. 363
Answers to Starred Exercise Itemsp. 368
Bibliographyp. 375
Glossaryp. 385
Indexesp. 391
Creditsp. 411
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review