No Logo: Taking Aim at the Brand Bullies

by Klein; Barber

• ISBN13: 9781427222671
• ISBN10: 1427222673
• Format: Nonspecific Binding
• Copyright: 2011-12-13
• Publisher: Macmillan Audio

Summary

http://www.netread.com/jcusers2/bk1388/671/9781427222671/image/lgcover.9781427222671.jpg

Table of Contents

"No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago

"A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice."—The Village Voice

"The Das Kapital of the growing anti-corporate movement."—The London Observer

“Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging.”—Newsweek.com

“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.”—The Boston Globe