No Logo : Taking Aim at the Brand... | Buy

Summary

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

Author Biography

NAOMI KLEIN is an award-winning journalist, columnist, and author of the New York Times and international bestsellers The Shock Doctrine, No Logo, This Changes Everything, and No Is Not Enough. A Senior Correspondent for The Intercept, reporter for Rolling Stone, and contributor for both The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture, and Feminist Studies at Rutgers University. She is co-founder of the climate justice organization The Leap.

Acknowledgments
Introduction: A Web of Brands

NO SPACE
One -- New Branded World
Two -- The Brand Expands: How the Logo Grabbed Centre Stage
Three -- Alt.Everything: The Youth Market and the Marketing of Cool
Four -- The Branding of Learning: Ads in Schools and Universities
Five -- Patriarchy Gets Funky: The Triumph of Identity Marketing

NO CHOICE
Six -- Brand Bombing: Franchises in the Age of the Superbrand
Seven -- Mergers and Synergy: The Creation of Commercial Utopias
Eight -- Corporate Censorship: Barricading the Branded Village

NO JOBS
Nine -- The Discarded Factory: Degraded Production in the Age of the Superbrand
Ten -- Threats and Temps; From Working for Nothing to "Free Agent Nation"
Eleven -- Breeding Disloyalty: What Goes Around, Comes Around

NO LOGO
Twelve -- Culture Jamming: Ads Under Attack
Thirteen -- Reclaim the Streets
Fourteen -- Bad Mood Rising: The New Anticorporate Activism
Fifteen -- The Brand Boomerang: The Tactics of Brand-Based Campaigns
Sixteen -- A Tale of Three Logos: The Swoosh, the Shell and the Arches
Seventeen -- Local Foreign Policy: Students and Communities Join the Fray
Eighteen -- Beyond the Brand: The Limits of Brand-Based Politics

Conclusion -- Consumerism Versus Citizenship: The Fight for the Global Commons

Notes
Appendix
Reading List
Photo Credits
Index

Supplemental Materials

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