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9782880467500

Logos, Letterheads & Business Cards

by ;
  • ISBN13:

    9782880467500

  • ISBN10:

    2880467500

  • Format: Hardcover
  • Copyright: 2003-08-01
  • Publisher: Rotovision
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List Price: $30.00

Table of Contents

Introduction: Wearing the Sign 8(6)
Chapter 1: What is a logo? 14(32)
IBM
16(2)
Be our guest Savoy Hotel Group
18(4)
By rights Lawyers Committee for Human Rights
22(6)
Inflating the image Oxygen/Atomic Ski
28(4)
Seeking science Techniquest
32(6)
Move the meal Cearns & Brown
38(8)
Chapter 2: What is a corporate identity? 46(28)
Philips
48(2)
Clearing the way Hong Kong Airport Core Programme
50(6)
Treading the Measure Ballet-Tech
56(6)
Design from disaster Dusseldorf Airport
62(6)
Vintage enjoyment Vinopolis/Wineworld
68(6)
Chapter 3: What is a brand? 74(24)
Coca Cola
76(2)
Starring Starck OAO
78(6)
Food colouring Birds Eye
84(8)
Finding friends Fleur and Camarade
92(6)
Chapter 4: What is corporate culture and brand culture? 98(54)
Nike
100(2)
Invisible assets Direct Line
102(8)
Walking the dog Klöckner & Co
110(10)
Upping the temperature Lec
120(12)
Good moves Esprit Europe
132(8)
Flying the World British Airways
140(12)
Conclusion: The four key elements 152(8)
Orange
154(6)
Letterheads & Business Cards
Introduction
160(20)
Shape/Size/Fold
180(26)
Materials
206(26)
Typography
232(26)
Surface Effects
258(26)
Illustration/Image
284(26)
Terms & Techniques
310(2)
Further reading & acknowledgements 312

Supplemental Materials

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