Loose Leaf for ABC's of Relationship Selling through Service

by Futrell, Charles M.

• ISBN13: 9781260316629
• ISBN10: 1260316629
• eBook ISBN(s): 9781260316643
• Additional ISBN(s): 9781260169829
• Edition: 13th
• Format: Loose-leaf
• Copyright: 2018-12-07
• Publisher: McGraw Hill
• More Book Details
• Purchase Benefits

Table of Contents

Part I: Selling as a Profession

1.The Life, Times and Career of the Professional Salesperson

2.Ethics First…then Customer Relationships

Part II

3.The Psychology of Selling: Why People Buy

4.Communication for Relationship Building: It’s Not All Talk

5.Sales Knowledge: Customers, Products, Technologies

Part III:  The Relationship Selling Process

6.Prospecting: The Lifeblood of Selling

7.Planning the Sales Call: It’s a Must!

8.Carefully Select Which Sales Presentation Method to Use

9.Begin Your Presentation Strategically

10.Elements of a Great Sales Presentation

11.Welcome Your Prospect’s Objections

12.Closing Begins the Relationship

13.Service and Follow-Up for Customer Retention

Part IV:  Time, Territory and Self-Management

14.Time, Territory and Self-Management-Keys to Success

Appendix A: Personal Selling Experiential Exercises

Glossary of Selling Terms