Business Communication

by Kitty Locker, Jo Mackiewicz, Jeanine Elise Aune and Donna Kienzler

• ISBN13: 9781266077425
• ISBN10: 1266077421
• eBook ISBN(s): 9781266080623
• Additional ISBN(s): 9780073403250
• Edition: 13th
• Format: Loose-leaf
• Copyright: 2023-01-27
• Publisher: McGraw Hill
• More Book Details

Table of Contents

Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication

Part Two: The Communication Process
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams

Part Three: Design of Communication
Chapter 7: Designing Documents
Chapter 8: Creating Effective Visuals

Part Four: Basic Business Messages
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
Chapter 11: Crafting Persuasive Messages

Part Five: Common Genres
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
Chapter 14: Making Oral Presentations

Part Six: The Job Hunt
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Appendices
A: Formatting Letters and Email Messages
B: Writing Correctly