Loose Leaf for Communication Research: Asking Questions, Finding Answers

by Keyton, Joann

• ISBN13: 9781265662271
• ISBN10: 1265662274
• eBook ISBN(s): 9781265662042
• Edition: 6th
• Format: Loose-leaf
• Copyright: 2022-01-27
• Publisher: McGraw Hill
• More Book Details

Table of Contents

Preface

SECTION 1: RESEARCH BASICS
CHAPTER 1 Introduction to Communication Research
CHAPTER 2 The Research Process: Getting Started
CHAPTER 3 Research Ethics

SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH
CHAPTER 4 Introduction to Quantitative Research
CHAPTER 5 Measurement 
CHAPTER 6 Populations, Samples, and Sample Size
CHAPTER 7 Quantitative Research Designs
CHAPTER 8 Surveys and Questionnaires
CHAPTER 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
CHAPTER 10 Testing for Differences
CHAPTER 11 Testing for Relationships
CHAPTER 12 Quantitative Analysis of Text
CHAPTER 13 Reading and Writing the Quantitative Research Report

SECTION 3: QUALITATIVE COMMUNICATION RESEARCH
CHAPTER 14 Introduction to Qualitative Research
CHAPTER 15 Designing Qualitative Research
CHAPTER 16 Qualitative Methods of Data Collection
CHAPTER 17 Analyzing Qualitative Data
CHAPTER 18 Reading and Writing the Qualitative Research Report

Glossary
G-1 References
R-1 Name Index
I-1 Subject Index
I-9