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Loose Leaf for Consumer Behavior

by Mothersbaugh, David; Hawkins, Delbert; Kleiser, Susan Bardi

ISBN13: 9781260158199
ISBN10: 1260158195
Additional ISBN(s): 9781259232541, 9781259826498
Edition: 14th
Format: Loose-leaf
Copyright: 2019-07-29
Publisher: McGraw Hill
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1. Loose Leaf for Consumer Behavior > ISBN13: 9781260158199

List Price: $182.03

CHAPTER ONE: Consumer Behavior and Marketing Strategy
CHAPTER TWO: Cross-Cultural Variations in Consumer Behavior
CHAPTER THREE: The Changing American Society: Values
CHAPTER FOUR: The Changing American Society: Demographics and Social Stratification
CHAPTER FIVE: The Changing American Society: Subculture
CHAPTER SIX: The American Society: Families and Households
CHAPTER SEVEN: Group Influences on Consumer Behavior
CHAPTER EIGHT: Perception
CHAPTER NINE: Learning, Memory, and Product Positioning
CHAPTER TEN: Motivation, Personality, and Emotion
CHAPTER ELEVEN: Attitudes and Influencing Attitudes
CHAPTER TWELVE: Self-Concept and Lifestyle
CHAPTER THIRTEEN: Situational Influences
CHAPTER FOURTEEN: Consumer Decision Process and Problem Recognition
CHAPTER FIFTEEN: Information Search
CHAPTER SIXTEEN: Alternative Evaluation and Selection
CHAPTER SEVENTEEN: Outlet Selection and Purchase
CHAPTER EIGHTEEN: Post purchase Processes, Customer Satisfaction, and Customer Commitment

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Loose Leaf for Consumer Behavior

Table of Contents

Supplemental Materials

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