9781260157178

Loose Leaf: Crafting and Executing Strategy: Concepts

by ; ; ;
  • ISBN13:

    9781260157178

  • ISBN10:

    1260157172

  • Edition: 22nd
  • Format: Nonspecific Binding
  • Copyright: 2019-02-06
  • Publisher: McGraw-Hill Education

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Supplemental Materials

What is included with this book?

Table of Contents

1.   What is Strategy and Why is it Important
2.   Charting a Company’s Direction
3.   Evaluating a Company’s External Environment
4.   Evaluating a Company’s Resources, Capabilities, and
       Competitiveness
5.   The Five Generic Competitive Strategies
6.   Strengthening a Company’s Competitive Position
7.   Strategies for Competing in International
      Markets
8.   Corporate Strategy
9.   Ethics, Corporate Social Responsibility,
      Environmental Sustainability, and Strategy
10. Building an Organization Capable of Good Strategy
      Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership

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