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9781265033156

Loose Leaf for Introduction to Mass Communication

by
  • ISBN13:

    9781265033156

  • ISBN10:

    1265033153

  • Edition: 12th
  • Format: Loose-leaf
  • Copyright: 2022-01-06
  • Publisher: MCGRAW HILL

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Table of Contents

Part 1Laying The Groundwork

Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences

Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries

Chapter 11 Public Relations
Chapter 12 Advertising

Part 4 Mass-Mediated Culture in The Information Age

Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media


Glossary
Index

Supplemental Materials

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