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9781264155811

Loose Leaf for Marketing

by ;
  • ISBN13:

    9781264155811

  • ISBN10:

    1264155816

  • Edition: 8th
  • Format: Loose-leaf
  • Copyright: 2021-01-26
  • Publisher: McGraw Hill

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Table of Contents

CHAPTER 1: OVERVIEW OF MARKETING
CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN 
CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE 
CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS 
CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT 
CHAPTER 6: CONSUMER BEHAVIOR 
CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING
CHAPTER 8: GLOBAL MARKETING 
CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING 
CHAPTER 10: MARKETING RESEARCH AND ANALYTICS 
CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS
CHAPTER 12: DEVELOPING NEW PRODUCTS 
CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT 
CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE 
CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS 
CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT 
CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING 
CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS 
CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS
CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT 

Supplemental Materials

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