9781264155811

Loose Leaf for Marketing

by ;
  • ISBN13:

    9781264155811

  • ISBN10:

    1264155816

  • Edition: 8th
  • Format: Loose-leaf
  • Copyright: 2021-01-26
  • Publisher: McGraw Hill

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Table of Contents

CHAPTER 1: OVERVIEW OF MARKETING
CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN 
CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE 
CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS 
CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT 
CHAPTER 6: CONSUMER BEHAVIOR 
CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING
CHAPTER 8: GLOBAL MARKETING 
CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING 
CHAPTER 10: MARKETING RESEARCH AND ANALYTICS 
CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS
CHAPTER 12: DEVELOPING NEW PRODUCTS 
CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT 
CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE 
CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS 
CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT 
CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING 
CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS 
CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS
CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT 

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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