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Loose Leaf for Marketing

by Grewal, Dhruv; Levy, Michael

ISBN13: 9781264155811
ISBN10: 1264155816
eBook ISBN(s): 9781264155842
Additional ISBN(s): 9781260428254, 9781265083052
Edition: 8th
Format: Loose-leaf
Copyright: 2021-01-26
Publisher: McGraw Hill
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1. Loose Leaf for Marketing > ISBN13: 9781264155811

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CHAPTER 1: OVERVIEW OF MARKETING
CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN
CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE
CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS
CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT
CHAPTER 6: CONSUMER BEHAVIOR
CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING
CHAPTER 8: GLOBAL MARKETING
CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING
CHAPTER 10: MARKETING RESEARCH AND ANALYTICS
CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS
CHAPTER 12: DEVELOPING NEW PRODUCTS
CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT
CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE
CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS
CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT
CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING
CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS
CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS
CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT

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Loose Leaf for Marketing

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