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Loose Leaf for New Products Management book cover, ISBN 9781260512021

Loose Leaf for New Products Management

by Crawford, C. Merle; Di Benedetto , C. Anthony

ISBN13: 9781260512021
ISBN10: 1260512029
eBook ISBN(s): 9781260512014
Additional ISBN(s): 9780073404806
Edition: 12th
Format: Loose-leaf
Copyright: 2020-01-21
Publisher: MCG

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Table of Contents

PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO
Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches

PART THREE
Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol

PART FOUR
Development
11. Design
12. Development Team Management
13. Product Use Testing

PART FIVE
Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues

APPENDIXES
A Sources of Ideas Already Generated
B Other Techniques of Concept Generation

Supplemental Materials

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