Loose Leaf for Retailing Management

by Levy, Michael; Weitz, Barton; Grewal, Dhruv

• ISBN13: 9781260165586
• ISBN10: 1260165582
• Additional ISBN(s): 9780073530024, 9780077512415, 9781265279974
• Edition: 10th
• Format: Loose-leaf
• Copyright: 2018-01-04
• Publisher: McGraw-Hill Education
• More Book Details

Table of Contents

SECTION I THE WORLD OF RETAILING 

1 Introduction to the World of Retailing 

2 Types of Retailers 

3 Multichannel and Omnichannel Retailing 

4 Customer Buying Behavior 

SECTION II RETAILING STRATEGY 

5 Retail Market Strategy 

6 Financial Strategy 

7 Retail Locations 

8 Retail Site Location 

9 Information Systems and Supply Chain Management 

10 Customer Relationship Management 

SECTION III MERCHANDISE MANAGEMENT 

11 Managing the Merchandise Planning Process 

12 Buying Merchandise 

13 Retail Pricing 

14 Retail Communication Mix  

SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 

15 Human Resources and Managing the Store 

16 Store Layout, Design, and Visual Merchandising 

17 Customer Service 

SECTION V CASES