Loose Leaf for Strategic Management: Creating Competitive Advantages

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  • Edition: 9th
  • Format: Loose-leaf
  • Copyright: 2018-02-12
  • Publisher: McGraw-Hill Education

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Table of Contents

Part 1 Strategic Analysis 
1 Strategic Management: Creating Competitive Advantages 
2 Analyzing the External Environment of the Firm: Creating Competitive Advantages 
3 Assessing the Internal Environment of the Firm  
4 Recognizing a Firmís Intellectual Assets: Moving beyond a Firmís Tangible Resources 

Part 2 Strategic Formulation 
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 
6 Corporate-Level Strategy: Creating Value through Diversification 
7 International Strategy: Creating Value in Global Markets 
8 Entrepreneurial Strategy and Competitive Dynamics 

Part 3 Strategic Implementation 
9 Strategic Control and Corporate Governance 
10 Creating Effective Organizational Designs 
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 
12 Managing Innovation and Fostering Corporate Entrepreneurship

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