Loose-leaf Business and Administrative Communication

by Locker, Kitty; Kienzler, Donna

• ISBN13: 9780077419530
• ISBN10: 0077419537
• Edition: 10th
• Format: Loose-leaf
• Copyright: 2012-01-12
• Publisher: McGraw-Hill Education

Summary

Binder Ready Loose-Leaf Text ISBN 9780077419530 - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN 9780077919764.

Table of Contents

Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Adapting Your Message to Your Audience
Chapter 3: Building Goodwill
Chapter 4: Navigating the Business Communication Environment

Part Two: The Communication Process
Chapter 5: Planning, Composing, and Revising
Chapter 6: Designing Documents
Chapter 7: Communicating across Cultures
Chapter 8: Working and Writing in Teams

Part Three: Basic Business Messages
Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology
Chapter 10: Delivering Negative Messages
Chapter 11: Crafting Persuasive Messages

Part Four: The Job Hunt
Chapter 12: Building Résumés
Chapter 13: Writing Job Application Letters
Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Part Five: Proposals and Reports
Chapter 15: Planning and Researching Proposals and Reports
Chapter 16: Creating Visuals and Data Displays
Chapter 17: Writing Proposals and Progress Reports
Chapter 18: Analyzing Information and Writing Reports
Chapter 19: Making Oral Presentations

Appendix A: Formatting Letters, Memos, and E-Mail Messages
Appendix B: Writing Correctly
Appendix C: Citing and Documenting Sources
Appendix D: Formatting a Scannable Resume