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Loose-Leaf Business Communication: Building Critical Skills

by Locker, Kitty; Kaczmarek, Stephen

ISBN13: 9780077443986
ISBN10: 0077443985
Additional ISBN(s): 9780077637194
Edition: 5th
Format: Loose-leaf
Copyright: 2010-10-15
Publisher: McGraw-Hill/Irwin
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1. Loose-Leaf Business Communication: Building Critical Skills > ISBN13: 9780077443986

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Summary

Overview: Business Communication: Building Critical Skillsprovides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.

Unit 1 Building Blocks for Effective Messages

1. Business Communication, Management, and Success

2. Adapting Your Message to Your Audience

3. Communicating Across Cultures

4. Planning, Writing, and Revising

5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude

7. Positive Emphasis

8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

9. Formats for Letters and Memos

10. Informative and Positive Messages

11. Negative Messages

12. Persuasive Messages

13. E-Mail Messages

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation

15. Choosing the Right Word

16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening

18. Working and Writing in Teams

19. Planning, Conducting, and Recording Meetings

20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports

22. Finding, Analyzing, and Documenting Information

23. Short Reports

24. Long Reports

25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs

27. Résumés

28. Job Application Letters

29. Job Interviews

30. Follow-Up Letters and Calls and Job Offers

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Loose-Leaf Business Communication: Building Critical Skills

Summary

Table of Contents

Unit 1 Building Blocks for Effective Messages

1. Business Communication, Management, and Success

2. Adapting Your Message to Your Audience

3. Communicating Across Cultures

4. Planning, Writing, and Revising

5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude

7. Positive Emphasis

8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

9. Formats for Letters and Memos

10. Informative and Positive Messages

11. Negative Messages

12. Persuasive Messages

13. E-Mail Messages

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation

15. Choosing the Right Word

16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening

18. Working and Writing in Teams

19. Planning, Conducting, and Recording Meetings

20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports

22. Finding, Analyzing, and Documenting Information

23. Short Reports

24. Long Reports

25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs

27. Résumés

28. Job Application Letters

29. Job Interviews

30. Follow-Up Letters and Calls and Job Offers

Supplemental Materials

Rewards Program